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Bastida&Farina

GRAPHIC DESIGNER
Project Overview
"Bastida & Farina" is a lead generation agency specializing in B2B projects, where you only pay for each qualified lead they generate for you.The agency focuses on generating qualified leads for their clients in the B2B space. Qualified leads are potential customers who have shown genuine interest in the products or services offered by the client. By capturing their contact information, "Bastida & Farina" ensures that the leads they provide have a higher likelihood of becoming potential customers.The unique aspect of their business model is that they charge clients exclusively for the qualified leads generated. This pay-per-lead approach allows clients to optimize their return on investment (ROI) as they only pay for tangible and valuable results.
My Contributions
As a Graphic Designer my primary responsibility is creating visually compelling and effective advertisements for generating leads.
Will work closely with our clients and internal teams to understand their goals and target audience, and translate their requirements into engaging designs.
My expertise in graphic design software and knowledge of design principles will be essential in developing ads that capture attention, convey the desired message, and drive lead generation.
Creating ads for companies involves the responsibility of conceptualizing, designing, and implementing advertising campaigns to promote products, services, or brands. As an ad creator, I work closely with clients, marketing teams, and creative professionals to develop compelling visual and textual content that effectively communicates the desired message to the target audience.

My role involve:

-Understanding Client Objectives: I collaborate with clients to understand their advertising goals, target audience, and overall marketing strategy. This involves gathering information about the product or service, the target market, and any specific messaging or branding requirements

-Creative Conceptualization: Based on the client's objectives, I brainstorm and develop creative concepts and ideas for the ad campaign. This may include visual elements, slogans, taglines, and overall messaging that align with the brand identity and resonate with the intended audience.

-Visual Design: Create visually appealing and impactful ads. This includes selecting appropriate colors, typography, imagery, and layout to effectively convey the message and capture the attention of the target audience. I work with graphic design software and tools to bring your creative ideas to life such as ILLUSTRATOR.

-Collaboration and Feedback: Throughout the creative process, I collaborate closely with clients, marketing teams, copywriters, and other stakeholders to refine and iterate on the ad concepts. This may involve presenting design drafts, incorporating feedback, and making necessary revisions to ensure the final ads meet the client's expectations and campaign objectives.

-Implementation and Deployment: Once the ad design is finalized, I work with digital marketers, media buyers, or advertising platforms to implement and deploy the ads across various channels such as print media, digital platforms, social media, or television.

Overall, the role of creating ads for companies requires a combination of creative thinking, design skills, strategic marketing understanding, and effective collaboration to develop and execute successful advertising campaigns that help companies achieve their business objectives.
Bastida&Farina
Graphic Designer
Jun 2023— Present
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