TAWASOL PROJECT

The project involved a comprehensive overhaul of our company's website, with the goal of improving the overall user experience and aligning it with our brand identity. As the UX/UI designer, my primary responsibility was to lead the rebranding efforts.
This included conducting research on current design trends and analyzing competitor websites to identify areas for improvement.

Once the research phase was complete, I began the process of redesigning the website. This involved creating wireframes and prototypes to visualize the layout and structure of each page. I collaborated closely with stakeholders, such as the marketing team and developers, to gather feedback and ensure that the design aligned with their goals and requirements.

With the wireframes approved, I focused on refining the visual aspects of the website. I carefully selected colors, typography, and imagery that reflected our brand personality and resonated with our target audience. By creating a consistent visual language, I aimed to enhance brand recognition and create a cohesive experience across all pages.

In addition to the rebranding efforts, I took charge of designing the entire website. This involved creating intuitive navigation menus, organizing content in a user-friendly manner, and optimizing the website for various devices and screen sizes. I paid close attention to usability, ensuring that users could easily find information and complete desired actions.

Throughout the project, I utilized prototyping tools to create interactive mockups that simulated user interactions and allowed for testing and refinement. This iterative approach enabled us to gather valuable user feedback, make necessary adjustments, and ensure the final design met both user and business objectives.

Overall, my contributions as a UX/UI designer encompassed rebranding the website, designing the entire user interface, and prototyping the website to visualize and refine the user experience. By leveraging my expertise and collaborating closely with the team, we successfully delivered a modern, visually appealing, and user-friendly website that effectively represents our brand and engages our target audience.